How much do ads on LeafLink cost?
It depends on your growth strategy, how many ad units are in your campaign, and the campaign duration. You can mix and match ad units to reach your marketing goals. Talk to your Account Executive about the best ad units to power your launches and re engage customers.
How far in advance can I schedule my ad campaign to launch on LeafLink?
It depends on your market, and what kind of ad units you want in your campaign. Our sponsored brand and display ads can be reserved months in advance, while sponsored product ads can be activated in a few days. Talk to your Account Executive about what's available in your market today.
How do I see my ad campaign performance data?
Use your Advertising Insights report. It's in the Reports tab in your account. (If you don't have this in your account, talk to your Account Executive.)
Are there any restrictions on what I can put in my display ads?
Every day, people across the country use LeafLink to power their cannabis commerce. Our community is inclusive and we all have different views, beliefs, and communication styles. While we want ads on LeafLink to be authentic, we also want to make LeafLink feel like a professional place where business happens. We reserve the right to remove any ad content that is indecent, threatening, or profane, based on FCC standards. When in doubt, leave it out.
How does the algorithm choose which products to display to retailers?
Our algorithm will recommend products to buyers based on their purchasing and browsing history. So they’ll see the most relevant products in their feed, which is great for you! We use machine learning to understand what retailers want to buy, and optimize for performance for your campaigns. The product with the highest click through rate will be ranked higher and shown more often to buyers who are in the market for products like the one you are advertising. LeafLink optimizes for revenue performance, not just impressions.
Can I SEO my account and get better conversion rates?
Yes. The best way to increase ad campaign performance is to create high quality product listings and educational brand menus. Enrich all your product listings with high-resolution product images, purchase prices, MSRPs, and lab test results. This will help the purchasing manager make an informed decision -- and tell our recommendation algorithm what's for sale. Inventory buyers and supply chain planners use LeafLink to research products they are considering for next month or next quarter, so keep that in mind while calculating ad campaign performance. The average retailer buys every 2-4 weeks, so give your ad campaign some time, before making any big changes.
On that note, it can be tempting to stuff the product name field with keywords. However, keep the buyer's shopping experience in mind. There is plenty of room to write about the sizes, flavors, and feels in the product description field. Use only enough words to describe what it is, so your menu is easy to skim. (A high-resolution product image is worth a thousand words.) The algorithm will analyze the product description in its entirety. Make sure that the product category has been selected, so buyers who are in the market for a new product can find yours. You can also use search ads to increase your product's visibility.
Advertising FAQs
