LeafLink's search engine helps buyers find products that are most relevant to what they seek. We encourage sellers in our community to create robust menus and product listings, so we can serve information that is most useful to buyers.
Let's start by looking at the Shop Products page in LeafLink:
As you can see, we have the search bar and a few filters. Each of these filters is a searchable attribute.
The searchable attributes are:
- Brand name
- Product name
- Product category name
- Subcategory name
- Strain classification
LeafLink will "crawl" the content on a seller's page to learn what's for sale and index it.
These attributes are weighted equally.
We encourage our sellers to engage in Search Engine Optimization (SEO) to create better buying experiences for future and current customers. Keywords are critical to how SEO works on LeafLink because it's the easiest way for algorithms to tell what the product is. However, keep the shopping experience in mind.
It can be tempting to stuff the product name field with keywords. But, there is plenty of room to write about the sizes, flavors, and feels in the product description field. Use only enough words to describe what it is, so your menu is easy to skim. (A high-resolution product image is worth a thousand words.) The algorithm will analyze the product description in its entirety, and rank it second to the product name.
After crawling and indexing happen, the algorithm analyzes pages and runs them through our ranking factors. These determine where a seller's offerings appear in search results.
The ranking factors, in order of importance, are:
- Typos: Results with typos will be ranked lower.
- Words: Like most search engines, LeafLink uses semantic search. Even if the search query doesn’t match the exact text on your product page, if it is similar in intent and meaning, the algorithm will understand that's what the buyer sought.
- Featured Status: If the brand or product is "featured," it will be bumped up the rankings.
- Has sales price
- Has volume discounts
LeafLink will calculate a quality score based on these ranking factors to determine which menus and products are relevant, and return the ones that are. The buyer can then click through to consider products for purchase.
While images aren't considered in the algorithm, they do make a big difference. These signal that the brand is trustworthy, and entice buyers to want to learn more. A high-quality image has the power to increase click through rates and conversions. So be sure to show off what's for sale. Show us the products!
And use these best practices to ensure your products are displayed at the top of search results.